Close Up

VR Experience
CloseUp Fresh Attraction is a new toothpaste with an extremely icy fresh feeling. We conceptualised the ideation and design for a VR experience, where the viewer is taken closer and closer until he’s is absorbed by the actual pack, the experience begins and the viewer is taken in a journey where they can see and experience the feeling of the product and sensing a type of freshness the have never felt before (in collaboration with Altais).

Disciplines: Ideation, Art Direction, Film, 3D, VR