CNN needed a new logo for their documentaries channel. With such an iconic logo it was important to respect the design and simplicity so we did exactly that. Sometimes even the most basic design is the hardest to achieve.
We also created promotional materials for one of CNND’s first documentaries, Al Capone. Imagery, design and sub-title typography in the form of a machine gun captured the gangster era theme brilliantly.
Disciplines: Branding, Art Direction, Design