Holga – Lomography

The Holga is a medium format camera, known for its low fidelity aesthetic. It is much loved by the artistic community for delivering pictures that display signeting, blur, light leaks and other distortions. Based on the idea that the camera provides random results and the excitement of the Holga’s photographic experience, we created the idea for a campaign called ‘expect the unexpected’.

Disciplines: Creativity, Art Direction, Design, Copywriting, Web Design