Honda – CRZ

Direct Marketing campaign for the launch of the new Honda CRZ hybrid car.

One of the car’s main features is the ability to switch between 3 different driving modes. With the simple press of a button the car changes its performance and actual petrol consumption. The dashboard and car lighting theme changes with each mode: Green for eco ride, blue for city ride, and red for a sporty/race car ride (in collaboration with Elvis communications)

Disciplines: Creative concept, Art Direction, Design, Marketing Campaign