The client wanted to position Lipton as a thought-leader through a first time smart packaging experience that delivers a “wow” moment to consumers and uses content from the “Tea makers” main ad Campaign
The smart Tea chest box; A technology-enhanced wooden tea box that helps tea lovers prepare a perfect cup of tea while engaging with Tea Makers stories. After pairing their mobiles device, users pick the blend of their choice and slide the teabag envelope behind their phone. The smart box identifies it and the experience begins. A display appears with specific instructions on how to properly brew the chosen blend. True tea lovers will be able to enjoy the tea makers’ stories behind each particular tea. Finally, with a single touch, more Lipton tea can be ordered online. In collaboration with Altais and Salt, we came up with a series of ideas and concepts.
Disciplines: Ideation, Product Creation, Creative Direction and Design