Multi touch interactive table
Ideation and experience design for a multi-touch interactive table for retailers.  We conceptualised movable interactive discs which unlocked information when they were moved across the table. The red discs represented the new innovative product formula, and the black discs represented the competitors’ current formula. When the discs interacted with each other, an animation appeared, displaying the differences between the products and key advantages of Pond’s. (in collaboration with Altais)

Disciplines: Ideation, Art Direction, UX/UI, Digital