In-store Product Recommender
Based on research insight that the majority of consumers already have a brand in mind when shopping for deodorants, we developed an in-store interactive digital tool, designed to break the inertia of “buying by brand first”. The 60 second personalised interactive tool has 2 distinct objectives – to provide the in-store beauty advisor with a recommendation of the best deodorant for each shopper’s individual needs, and at the same time to train and educate the beauty advisor on the Rexona products. (In conjunction with Altais)

Disciplines: Ideation, Design, Digital, UX/UI, Information architecture, Development, Deployment