Interactive global market research tool for Unilever’s beauty brands.
This tool was created by Unilever’s research team to help stakeholders involved in Unilever’s beauty brands understand the persona of their consumers. This intuitive tool is fully interactive and was designed to provide easy access to large amounts of information in a simple, user-friendly format. We integrated several short films which more succinctly described the persona, mood and profile of the different type of consumer profiles.
Disciplines: Ideation, Film, Information Arquitecture, UX/UI, Development, Deployment